Nicopure Revamps Halo Premium PackagingJason Elliot
Nicopure’s Halo brand aims to be different, standing out in the electronic cigarette/e-liquid industry.
Halo’s packaging conveys an edge vibe, with vibrant vapor-inspired graphics, foil and gloss UV accents. A wrap around rigid window showcases the generic bottle, while color coding creates flavor cues for e-liquid consumers.
The MPS pre-press team in Carlstadt, California evaluated the artwork on its 144 SKUs, translating it into G7 calibrated proofs to ensure the expected colors were achieved on the press.
MPS Toronto executed a hard-window-application process through management of various components, as well as assembling the rigid windowed carton to exact product dimensions. Toronto also applied a matte/gloss combination on various title treatments, and silver fire graphics are embossed with a touch of UV gloss to add a shimmering reflection.
With this new packaging, Halo Cigs has established design consistency across its wide range of award-winning flavors.