Industry Leadership

Industry Leadership

With leadership comes responsibility.

Industry Leadership

Success brings with it the responsibility to be a leader in the industry. We have identified six areas for our ongoing leadership initiatives: manufacturing, product integrity, product standards, research and development, regulatory initiatives and shaping the regulatory environment.

Vapor Technology Association

In our efforts to advocate for the vaping community, we joined the Vapor Technology Association as a founding member in early 2016. The VTA represents vaping industry leaders in promoting responsible public policies and regulations and a high standard of safety worldwide. VTA members work with members of Congress in support of safeguards for vaping products. For more information on the VTA, visit their website.