Success brings with it the responsibility to be a leader in the industry. We have identified six areas for our ongoing leadership initiatives: manufacturing, product integrity, product standards, research and development, regulatory initiatives and shaping the regulatory environment.

In our efforts to advocate for the vaping community, we joined the Vapor Technology Association as a founding member in early 2016. The VTA represents vaping industry leaders in promoting responsible public policies and regulations and a high standard of safety worldwide. VTA members work with members of Congress in support of safeguards for vaping products. For more information on the VTA, visit their website.